Spotify Apologizes for Controversial Privacy Policy

Don't mess with Notch.

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Aug 21 2015, 3:00pm

Image: Andrew Mager/Flickr

Well that was quick!

Spotify CEO Daniel Ek has apologized for the company's recently updated privacy policy that sparked outrage across the web. Ed's apology came just a few hours after he was publicly criticized by "Minecraft" creator Markus "Notch" Persson.

Spotify CEO Daniel Ek. Image: Le Web/Flickr

"We are in the middle of rolling out new terms and conditions and privacy policy and they've caused a lot of confusion about what kind of information we access and what we do with it," Ek said in a blog post published late Friday morning. "We apologize for that."

The updated privacy policy, first floated earlier this week, gives Spotofy permission to collect data like users' contacts, photos, and other media files, and also gives Spotify permission to users' location. Ek stressed that Spotify only collects this data to "customize your Spotify experience." Part of this "customization," according to Ek, is the ability to surface music that's trending in a users' area, as well as to add custom artwork to playlists.

Ek noted that an updated privacy policy will be announced in the "coming weeks" to better address people's concerns, and to make clear how and why any additional private data is requested.