trends
We’re Powerless to Trends and Peplum Tops Prove It
A 20 year cycle closes and we’re faced with the question: will we give in to our own sartorial nightmares?
The New Hipster Starter Pack
The 31 latest ways to signpost that you're alt-basic by New York and London standards.
Here's the Wild Stuff the Instagram Shopping Algo Is Serving Our Editors
The all-seeing 'Gram algo knows our staff wants knit Cheetos pillows, disco ball decor, and Guy Fieri bumper stickers.
Viral TikTok NPC Streamer Pinkydoll Doesn't Care What You Think
"They love me. I ain’t gon lie it feel amazing to have all the attention and getting pay at the same time.”
Trends Used to Come Back Round Every 20 Years. Not Anymore.
Every style, every era, happening all at once. How did we get here, and at what cost?
‘Slobwear’, Legwarmers and Flickr’s Return: Predicting the Trends of 2023
Grab your most hole-ridden jumper, slap on some Viva Magenta eyeshadow and join us for this year’s cultural forecast.
Why Are People Sunning Their Arseholes on TikTok?
Advocates of "perineum sunning" claim to that "sunning your holes" create a surge of energy akin to having a cup of coffee.
How 'My Year of Rest and Relaxation' Became an Unlikely Aesthetic Trend
TikTok and Tumblr are turning Ottessa Moshfegh's 2018 book into a style object, best paired with Chanel lipstick, perfume and bedsheets.
The Rise of 'Blokecore', the Football-Inspired Style Trend
TikTok creators are posting about a look and vibe that goes further back in history than you might think.
'Awkward' Fashion, Periwinkle and Party Girls: Predicting the Trends of 2022
Grab your Vibram shoes, slap on some purple eyeshadow and join us for this year's cultural forecast.