Persuasion
How to Persuade Someone to Become an Organ Donor
A short video more than quintupled signups for one organization.
How to Recover From a Major Screwup
A persuasion expert shows you how to apologize—without having to say you're sorry.
What to Do When You're Told to Get Over Trump Being President
Protest all you want, but first decide exactly what you want.
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Revolutionary Communists Will Use These Twitter Bots to Fight Corruption
Microsoft research lent a hand, too.
Get What You Want from People by Making Them Think They Have a Choice
Remember, "freedom is slavery."