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Branding

RIP
RIP

Yahoo! Is Dead, Will Now Be Called ‘Altaba'

If the Verizon deal goes through, one of Silicon Valley’s most famous brand names will soon exist only in our memories.
Sam Gustin
1.10.17
Weed
Weed

Pro-Tip: If You're a Suspected Dark Web Drug Dealer, Don't Trademark Your #Brand

David Ryan Burchard was charged, in part, because he allegedly tried to trademark "caliconnect," his supposed dark web dealer username.
Joseph Cox
3.30.16
Instagram
Instagram

Whatever Happened to Klout?

The influence-measuring algorithm is still very much alive, but in a different form.
Rachel Pick
2.19.16
Branding
Branding

VSCO Burned Some of Its $40M on These Strange New Symbols

The photo app did an incredibly extensive redesign.
Louise Matsakis
2.9.16
Internet
Internet

Dark Web Drug Markets Are Desperately Clinging to the Silk Road Brand

Perhaps it's time to let Silk Road die.
Joseph Cox
10.22.15
short circuit
short circuit

Alibaba Has a New Plan to Familiarize Itself to Westerners

Alibaba is trying to demystify itself for a global audience.
Yiwei Tian
10.9.15
short circuit
short circuit

Motherboard Reacts to the New Google Logo

This is different than what we're used to.
Nicholas Deleon
9.1.15
Music
Music

Music Industry Begs BitTorrent to Fight Piracy

Battle of the brands.
Nicholas Deleon
8.5.15
money
money

Bitcoin 'Banks' Are Trying to Rebrand Cryptocurrencies for the Mainstream

Robocoin is turning its ATMs into "bank branches," in an effort to make Bitcoin less scary to the mainstream.
Victoria Turk
5.2.14
Motherboard
Motherboard

Why Did American Airlines Have to Rebrand Itself?

After more than 40 years, the immortal brand of American Airlines is being buried.
Daniel Stuckey
1.17.13
Motherboard Blog
Motherboard Blog

It's Illegal for You to Say "Olympics" in London Right Now

Heads up, Londoners; best scrub away any reference to the Olympics on your home or person. Five-ringed decorations, signage boasting a pun on "the games", banners alluding to "gold"—toss them out. And burn away anything else that the "brand police...
Brian Merchant
7.20.12