Arnold Classic
Strength Records Continue to Fall, But How Much Stronger Can Humans Get?
Strongmen like Game of Thrones’ Hafpor Bjornsson have pushed their bodies to the limit, but can other strength athletes go even further?
Strength Records Continue to Fall, But How Much Stronger Can Humans Get?
Strongmen like Game of Thrones’ Hafpor Bjornsson have pushed their bodies to the limit, but can other strength athletes go even further?
Sports Nutrition Companies Are Going for Bodybuilders’ Weak Spot: Their Sweet Tooth
At the Arnold Sports Festival, nutrition companies downplayed ketogenic foods and promoted their cake bites, high-fiber ice cream, and other sweet treats.
Bodybuilders Sell Supplements, and Themselves, Through Social Media
No longer bound by traditional distribution channels, the bodybuilders and physique athletes on display at this year’s Arnold Classic Fitness Expo were a testament to the power of YouTube and Instagram.
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