Radiohead and Jude Law Welcome a Polar Bear to London

There’s clearly already a surfeit of polar bear-related material urging us to combat global warming, but Greenpeace, Radiohead, and some inventive video production manage to squeeze a little more life out of the trope. Not sure how necessary Jude Law’s little narration is at the end—the irony implied by the timeless Kid A track would have done the trick alone—but it gets the message across.

The video intends to promote Greenpeace’s Save the Arctic campaign; Shell’s oil rig is en route to Alaska as we speak. Drilling is expected to begin by the end of the month.

And if the whole polar bear-out-of-context theme seems familiar, it might be thanks to this recent ad for the electric Nissan LEAF:

Played out or not, polar bears are still the de facto mascot of climate change. Guess they yank on the heartchords more than decaying coral reefs or hellish wildfires.

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