Who Are Tesla's Superfans?
Radio Motherboard meets Elon Musk's biggest fans at the opening party for the Tesla Gigafactory.
Image: Jason Koebler
Elon Musk's new temple of energy is open for business in the middle of the desert outside Reno, Nevada. A few weeks ago, I went to the opening party for the Tesla Gigagfactory, where Musk proposes to ramp up production of car batteries to the point where Tesla can begin to sell an affordable, mass-market electric cars.
Musk's ideas and Tesla's futuristic cars get a lot of attention, but the company has still only sold just over 150,000 cars. The good news for Tesla is that many of those 150,000 customers are rabid fans who are happy to evangelize for the company. I went to the Gigafactory's opening party to meet the people who not only owned a Tesla, but also convinced five of their friends to buy one.
Radio Motherboard is available on iTunes and all podcast apps.
This podcast is meant to be a quick primer on the world of Tesla—what's it like to own one? Who are these superfans and why do they love the company so much? What's it like to drive a Model S in "Ludicrous Mode?" What's inside the Gigafactory? And what is Elon Musk's long-term vision for the future of transportation and energy?