Image: Trevor Butcher / Flickr
Photo: Sean Dreilinger
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Water from Coke or from the freshest mountain stream has the same physiological effect. You know this already, or should, but the difference is in marketing. That's the difference in a whole lot of consumer goods, but the absurdity of it in the water marketplace reaches record heights. There is, for instance, the price differential mentioned above—a 280,000 percent markup between your glossy water and your tap water.There is also Nestle, which sits at the cheaper end of the "all natural" bottled water market, and which is helping to illustrate the general insanity of bottled water quite well right now in Colorado. In this case, marketing equals an unceasing stream of semi-trucks driving between a series of wells and a bottling plant in Denver, about three hours away. One truck pulls up, fills, and drives on, to be immediately replaced by another empty truck, and so on. In the process, they are draining an aquifer that feeds the Arkansas River.In this case, marketing equals an unceasing stream of semi-trucks driving between a series of wells and a bottling plant in Denver, about three hours away.
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The head waters of the Arkansas. Photo: Wikipedia.
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Photo: DJ Waldow
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