Image: Susannah Edelbaum
The 19th century Palais Garnier, one of the OpĂ©ra de Parisâ two homes, is a stone building with a steel core, like the Eiffel Tower. There is an underground lake five stories beneath the stage, in case of fire. The water is changed twice a year, with local firemen called in to remove and safely put back its enormous fish. Back aboveground, youâll find a massive vestibule of stone staircases and observation balconies, a gold leaf-coated salon reminiscent of Versailles, and an equally opulent 1,900 seat theater.âThe OpĂ©ra Garnier was designed by a maverickâ[Charles] Garnier was a very independent guy, inventing a new kind of Baroque 19th century architecture,â Quentin SanniĂ© told me.SanniĂ©, who founded the cutting-edge French audio brand Devialet with two partners in 2007, has his company offices housed down the street. After Apple opened a store adjacent to the Palais Garnier in 2011, however, he was determined that his own products would gain a retail foothold in the OpĂ©ra. At the beginning of the month, Devialet opened its doors inside the 142-year-old institution, which had never previously housed a shop of any kind.SanniĂ© is unequivocal that for him, this is an appropriate home for Devialetâs audio components, in which Jay-Z and the European luxury mega-conglomerate LVMH are invested: âDevialet is not a speaker company or an amplifier company. Devialet is a tech company in sound,â he told me.It is a company of firsts. Devialetâs proprietary analog digital hybrid technology (ADH), invented by SanniĂ©âs partner, Pierre-Emmanuel Calmel, is the only chip of its kind in the world. Devialetâs amplifiers, âfor audio-geeks,â and somewhat more accessibly priced Wi-Fi/bluetooth-connected speaker, the Phantom, are made entirely in France. These products have netted the company $100 million in funding (not common for a Europe-based hardware business), from Foxconn and Andy Rubin, Androidâs founder, in addition to Jay-Z.
Advertisement
Advertisement
So far, Devialet has sold about 60,000 PhantomsâKarl Lagerfeld supposedly owns 20âand the speaker is carried by Apple. (Search YouTube and you come across various videos testing âthe most expensive speaker in the Apple Store,â although unless you yourself are listening to the video on a Phantom, the point is mostly moot.) The Phantom will also include livestreamed performances from the opera house to its customers an hour before the curtain.Curiously, the grand space Devialet moved into at the OpĂ©ra was once used for ticket sales, until those moved mostly online, after which it was briefly an overflow coat check. Despite its humble recent past, the space is as grand as the rest of the building, and the company worked with OpĂ©ra management not to remotely disturb the historic localeâs marble floors and enormous wall sconces. The whole shop is modular, although it looks, literally, set in stone. A couple dozen compact Phantoms blast symphonies at visitors from low, carved wooden perches, which can be easily moved out at any time, as could the bespoke red velvet listening sofa, which was made to match the seat covers inside the opera houseâs auditorium.One of Devialetâs problems is its customersâ complaining neighbors, of which the company seems determined to create more. Far more ubiquitous connected speakers, such as Google Home and Amazon Echo, offer âwonderful, exciting experiences,â says SanniĂ©, but listening to music with them sounds poor. So, âwe are fixing the problem,â he declares, âand we are going to fix it everywhere, in your TV, in your carââjust not tomorrow. The company, however, is already on its way to another first. The day the Palais Garnier store opened its doors, a new Phantom debuted, not at the OpĂ©ra, but as a native sound system for an electric, entirely autonomous car from Renault.Get six of our favorite Motherboard stories every day by signing up for our newsletter.The space is as grand as the rest of the building