This is basically Kickstarter page ipsum.
"Finally, your dog can party with you! Introducing Disco Dog—The smartphone controlled LED dog vest." So advertises the Kickstarter page for the Disco Dog project, which is currently seeking $15,000 in funding to assist in, "moving from high-quality prototypes to high-quality final products." Disco Dog has raised just over $3,000 since going live on Friday, which is money that could have been burned for heat, used in a paper mache project, or to line the crate of a new puppy.
So, it pretty much has to be real, and the campaign comes courtesy of Party, a slick-looking "creative lab" based in New York and Tokyo with advertised clients including Intel, Google Japan, and Sony. I guess we could classify it under that increasingly ubiquitous part of tech/internet culture that is simultaneously the thing and the parody.
My dog carries water and sometimes food in a dog backpack, so maybe this is just, like, the urban cool person version of that. I have no fucking idea.