Images: Adidas
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And of course, because it’s 2014, the ball itself is getting into the technology game with its own Twitter account. I really wanted to hate that as a social media marketing ploy, but in spite of myself I actually find some of the inanimate object’s comments quite hilarious. PR manager Alan McGarrie advised second-screening the game whenever anything important happens: “I’m sure it will have something to say about it.”20 days until #WorldCup. I'm guaranteed to score the winning goal or penalty in the final. A good feeling. #ballin pic.twitter.com/Smoq7tDsK3
— brazuca (@brazuca) May 23, 2014