Jimmy Kimmel, host of Jimmy Kimmel Live!—a not-live, pre-recorded TV show—and his Jackhole Productions staff recently horked up an in-show ad for Tostitos dubbed “The Worst Contest Ever.” In-show ads are of course now de rigueur, thanks to DVRs, but this one is especially fucking degrading. The stale, fake audience question motif is bad enough, but the exchanges here between the plants and Kimmel are asinine. If I had submitted this script to my former creative director, he would have wiped his ass with it and thrown it back in my face.
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Lottery advertising is hard to do well, so I was a bit hesitant to include this latest spot for the New York Lottery. But this concept is so bad, and the copy line is so bad, and the actor looks like such a nimrod in his midlife crisis Jaguar-like convertible, that I had to post it.
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