A blond woman stares at the computer blankly, rolls her eyes at her partner during couples therapy, and slices cucumbers in the saddest manner you could possibly cut up vegetables. Plot twist: She heads to a business conference and exchanges a smile with a white-haired, Trivago-like dude at the check-in desk.
A man eats breakfast, toast with jam and orange juice, so you might think you're watching an antidepressant ad rather than one for a dating site. Then he gets on the subway and exchanges a smile with a neutrally attractive woman.
The most miserable, white, painfully normal couple meet a redheaded woman at a get-together and grasp each other's hands as they presumably contemplate about how banging her together could temporarily relieve the pain that being stuck in a loveless marriage has created.
Each ad ends with Ashley Madison's new tagline: "Find your moment"—that moment, apparently, being a glimmer of hope found in a bland stranger's facial expression that temporarily makes you forget how much you hate your life.
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