They say it's not about the meme--it's how you hack it.
The last thing this year's SXSW needed was another post-viral take on Baauer's "Harlem Shake". Ask any of the guys behind Eyes & Ears, a Chicago-based creative house, and they'd tell you as much. Only when they decided to accompany the track at Oblivion Drone Day with a swarm of mini quadcopter drones, they knew they were onto something. The hack made headlines, but the press failed to mention how the drone dance ever came to be. This is the story of the Harlem Swarm.
In Part 1 of 3, Motherboard follows the Chicago hackers from their initial execution of the aerial shake with a single drone at DroneGames, a friendly aerial stunt-off, to our drone happening at VICELAND, site of the now infamous three-drone Dutch-house drop.