Image courtesy Spotify
Spotify made another move this week to stand out in the music streaming wars with a new tailored playlist feature.The company announced Monday it is building users custom playlists through a feature called Discover Weekly. The service generates a new playlist once a week based on what you already listen to and the playlists of users similar to you."It's like having your best friend make you a personalised mixtape every single week," the company said in a statement announcing Discover Weekly.The more you listen, the more in-tune the playlists get to your taste (which is good news since my first 29-song playlist is pretty off-base). The previous week's playlist disappears when the new one takes its place each Monday.The feature comes on the heels of the debut of Apple Music, a streaming service from Apple that focuses heavily on customized playlists. Apple Music claims its playlists are curated by "real people," like Nine Inch Nails's Trent Reznor and not just algorithms.I don't know how accurate the algorithm Spotify uses is based on my initial playlist, but it's a good way to discover new artists all the same. As the pool of streaming services like Spotify, Tidal, Apple Music and Rdio expands, it's clear personalization is key.