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    Seapunk Is Selling Shoes Now

    Written by

    Brian Merchant

    Seapunk is selling shoes. So that's a nice little example, I guess, of how desperate we are for any whiff of counterculture and how seamlessly we commoditize it in these internetty times. 

    Yeah, seapunk. That barely-trend from 2011 that started out as a tumblr affectation/vaguely novel brand of electronica and hit its pinnacle when Rihanna used the visual cues--polygonal video game textures out of Sonic the Hedgehog and clip art dolphins--in a video for a top 10 hit single. 

    So no big surprise that some marketing team lifted the aesthetic to hawk boots. ASOSfashion put the above together, with the following tagline:

    "Wanna know what shoes are hot for S/S'13? Check out this mind-bending video and try and tell us it doesn't make you want Every. Single. Pair."

    Okay, now even a clumsy web meme embraced for like a second by indie fans for the lols--seapunk was always more of a hashtag than a music genre--gets its comeuppance as a straight-faced vehicle for commerce. That's just where we're at now.  

    Via the New Aesthetic

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