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Tech

Real-Life Sexism Follows Women into Virtual Worlds

Female World of Warcraft avatars are judged by their looks more than male avatars. But women playing as men are also discriminated against.

The virtual world can be a space of liberation, where people can shed their flesh-and-blood existences, and metamorphosize into different characters. But not all stereotypes fall away. Real-world gender stereotypes follow both female players and female avatars into gaming worlds.

World of Warcraft avatars. Image: © World of Warcraft/Blizzard EntertainmentImage: T Franklin Waddell and James D Ivory/Journal of Broadcasting and Electronic Media