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Just Kidding, Frontback Is Back, Back Again

With two weeks to live, the app was given a second, no, a third life.
Screenshot by Clinton Nguyen

Just when we were ready to move onto the next app shutdown or acquisition, Frontback, the photo app for simultaneously sharing selfies and back-facing photos, has come back. The company behind the app originally scheduled its end date on August 15, following a lack of funding and user traction.

Users were given an option to download all their photos before that happened. But now, it looks like the service will continue as it had the past two years.

"We just signed an agreement with a partner who believes as much as we do that there's something incredible with Frontback," the company announced on its homepage. Exactly who that partner is has yet to be disclosed.

"The new team will introduce themselves at the right time," Frontback founder Frédéric della Faille told told TechCrunch. "We wanted to respect our community and get the message out as soon as possible."

It should be noted that this isn't the first time the company's been saved from the brink of death with exactly two weeks left—the first time happened in 2013, and back then it got an attention boost from thousands of downloads. It's nothing short of miraculous that the company brushed with financial death twice and and is living to prove its worth again.