Oh, Instagram, we check it in the morning, at night and a few times in between. We post selfies and pictures of cool, crumbling walls and #tbts and food pics and hope that people care.Is this normal, or are we totally out of control, social media-addicted narcissists? According to this Instagram simulation video by satirical YouTube channel Proud Nothing, it seems to be the latter."Instagram simulator, generating your unique images, carefully placed materialism, advertising your corporate coffee purchase," the video says, mockingly. "Where's your dinner? There's your dinner. Get more followers, show me your body." Well, when you put it that way, Proud Nothing, it really makes us look at our relationship with Instagram a little differently.Sometimes it seems like Instagram is a direct reflection of a generation in which everyone was told they were unique snowflakes. The photo sharing app plays directly into our self-esteem and self worth. Instagram "purifies" the photo aspect of Facebook, which is most important in boosting or denigrating self-esteem, according to Catalina Toma, assistant professor of communication science at the University of Wisconsin-Madison in an interview with Slate."If you see beautiful photos of your friend on Instagram, one way to compensate is to self-present with even better photos, and then your friend sees your photos and posts even better photos, and so on," said Hanna Krasnova, a doctoral researcher and co-author of a Facebook and envy study at Humboldt University Berlin. "Self-promotion triggers more self-promotion, and the world on social media gets further and further from reality."One study suggests that narcissism and self-objectification correlate with social media and photo-editing. Higher levels of narcissism and psychopathy were evident among people who posted multiple selfies.Meanwhile, photos on Instagram are carefully curated and may take many tries and many filters before the finished piece is posted. The time and effort that goes into our Instagram portfolios puts into perspective how image obsessed our culture has become. And as Proud Nothing points out, the content of our images, like gym selfies and dinner shots, may seem a little ridiculous.