Image: Mitt/YouTube
When this Japanese guy started sharing his thoughts online about some cheap "everlasting" matches he bought on the internet, he probably didn't think he'd end up live-streaming his own house fire.This video has been making the rounds on the internet (it's got over 4 million views), and starts off by showing the man explaining how to use his cool new purchase. Things get confusing, however, when he inadvertently starts a fire in the process. All the while, a creepy computer-generated voice gives him feedback—though it's difficult to tell who the voice belongs to (it may be commenters on the livestream or a voice-to-text app).
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