Here's the Square Cash tweet from Banks that suggests she kept up her end of the bargain:Jack Dorsey asked me to tweet about his cash app and in exchange he was supposed to tweet about my mixtape. he never did.
AZEALIABANKSApril 13, 2016
This seems… weird. It's true that deals between publishing or media entities to swap content or do each other reciprocal solids isn't a new strategy. In fact, that type of thing is a pretty universal tenet of online advertising.But what's unusual is the co-founder and CEO of a tech company allegedly offering up his personal #brand endorsement in exchange for a tweet plugging his company's then-new app.Traditionally, when companies endorse another party's content or product, that sponsorship should be called out as such. So, for example, when the AP promotes a brand or service on Twitter, those tweets are labeled as "ad" or "advertisement." Media and news sites are often criticized for failing to adequately delineate native advertising from editorial content.Guys! I just got a cashtag! It's the new way to send & receive money! You get $5 to sign up. My cashtag is AZEALIABANKSMarch 23, 2015
Here is a list of a few things the tech icon did tweet about, instead of Banks' new mixtape.Rapper who is not Azealia Banks, Kanye West:4 musicians speaking up and saying what the world needs to hear: JackApril 14, 2015
Listen to I Love Kanye by JackMarch 30, 2016
Rainbows! Awww:
DM slides:There's a massive rainbow over SF right now!
JackMarch 22, 2016
Again, Kanye West:Quickly take any tweet to the DM! Tap the ✉️ (next to the ❤️) JackApril 5, 2016
Pigeons wearing tiny backpacks:And thank you JackMarch 21, 2016
Literature:Pigeons wearing tiny backpacks tweet about air pollution JackMarch 17, 2016
His sleep schedule. Eight hours per night!enjoying the cozy solitude of my computerless apartment, where the books are organized by the color of their spines.
JackApril 13, 2006
No, stop:Recommends 8 hours a night. 6 or less is equivalent to not sleeping at all JackMarch 14, 2016
So much Kanye!Twitter essay/tweetstorm from the mayor of Toronto JackFebruary 11, 2016
Cats, naturally:What's happening here is pretty amazing JackJanuary 27, 2016
So, if Banks' accusation is true, it would seem that Dorsey did, indeed, cheat the rapper out of a tweet. I reached out to Twitter and Square for more information regarding the promotional agreement and received the following Shia Labeouf GIF from a Twitter spokesperson.mang's best friend (Vine by polymath) JackJanuary 22, 2016