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Apparently Enough People Still Care About the VMAs to Crash Apple's Servers

Who says MTV is dying?

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By most accounts, no one cares much about MTV anymore. People definitely care very much about Apple, but it's unclear what sort of impact Apple Music, its new streaming platform, is going to have on the music industry—anecdotally, I haven't talked to anyone who has switched to it from Spotify.

These appear to be totally unrelated bits of information, but I promise they're not. Apple Music's Beats 1 radio station had the exclusive on announcing the nominees for MTV's VMA awards show Tuesday morning. The influx of listeners overwhelmed Apple's servers, crashing Apple Music, Apple TV, iTunes, and the App Store, among a few other cloud-hosted products, according to Apple Insider, MacRumors, and a host of annoyed Twitter users.

This short-lived incident—everything is working fine now—doesn't tell us much, if anything, about Apple Music's potential for future success. If anything, it tells us that reports of MTV's death are premature. Or, at the very least, even if people no longer want their MTV, they still at least want their VMAs.