Amazon Is Cracking Down on Sharing Prime Accounts

Amazon is now limiting the number of people in a single household who are able to share a Prime account to two, down from four.

As Quartz points out, part of the new restrictions may be Amazon's push toward improving the profitability of the premium service. It wants more subscribers, and Prime subscribers typically spend more at Amazon than non-Prime users. Amazon may also be looking to avoid the fate of the likes of Netflix and HBO, which may be losing as many as $500 million this year to the scourge of password sharing.

Four children can use one Prime account, though they're primarily limited to the Instant Video streaming service and sharing Kindle e-books.

But now it seems that Amazon is trying to prevent those benefits from being shared willy nilly. Which means it's time to make one of your roommates an honest man or woman.