Swedish Fish
Machine Gun Kelly Wants to 'Cancel Swedish Fish' Until A$AP Rocky is Free
That might be an OK idea if Swedish fish were, you know, actually Swedish.
The 'Swedish Fish Theory’ Is About More Than Candy
Repair technicians have more empathy for your lost data than you might expect.
The Behavioral Economics of ‘The Swedish Fish Theory’
The Swedish Fish Theory seems to be about reciprocity–"If I do something nice for you, you do something nice for me"
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