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Food

No One Asked for Rosé Deodorant But Someone Made It Anyway

Yay?
Photo via Flickr user Arthur Caranta and courtesy Native.

Unless you're at a festival or midway through a hungover Come Dine With Me binge and haven't yet mustered the energy to shower, smelling of booze isn't generally a good thing. In fact, the scent of alcohol clogging human bodily pours is up there as one of the worst possible aromas ever.

One company, however, would disagree.

Last week, Native, producers of all-natural ingredient antiperspirant, launched their new summer range—and it had a whiff of wine. Dubbed the "brunch scents," the collection included rosé, sangria, and mimosa deodorants. (Smashed avo on toast not included.)

It turns out, however, that plenty of people are down to voluntarily cover themselves in the heady, sticky stench of sangria and take "all day rosé" to the next level. The roll-on trio, which retails at $30, has already sold out on the Native website, with a waiting list in place for the second release in mid-July.

The ingredients in the rosé deodorant are less potent than its name suggests, however. The roll-on is made with a combination of jojoba, shea butter, beeswax, and coconut oil.

Cheers?