The VICE Channels

    The Invisible Bike Helmet is an Airbag for Your Head

    Written by

    Brian Merchant

    Senior Editor

    Everybody hates bike helmets. They’re bulky and funny-looking, and people often don’t wear them, and then sometimes end up smashing their unguarded domes on hoods of cars around the world. But now, since bicycling has now firmly been adopted by that trendsetting class of young urbanites everyone loves to go on about, there is a renewed interest in either disguising them or making them more fashionable.

    So, the fine designers at Hovding have come up with this—a so-called “invisible helmet” that’s really more like an airbag for your head. The idea’s been floating around for a bit, but Hovding was just featured in GE’s Focus Forward film series.

    When I first saw it, I thought it was shaping up to be a parody of the far-fetched, over-ambitious whims of the modern design world. But nope—these ladies are serious. They describe their aim on the Hovding website:

    Bicycling is something we do every day and there’s a sense of freedom that goes with it. Although people are well aware of the risks on the roads, the vast majority are choosing to bicycle without a helmet. When it comes down to it, people do really want to protect their heads in road accidents, but there are limits. It isn’t the bicyclists who need to change, it’s the product … The instant we heard the word “invisible”, we realised that was what the world was waiting for. An invisible bicycle helmet. That wouldn’t ruin your hair.

    They are real. And they are already for sale, for about $600 a pop.