Zeus returns for Scion's Release Series
Posted by rkdarnell on Friday, Oct 14, 2011
Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology’s father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion’s fan-base across its http://www.YouTube.com/Scion and http://www.facebook.com/scion channels, and well beyond.
Zeus has returned in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades). More information on each is available now at http://scion.com/releaseseries .
To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK’s creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus. To read their full account, please visit http://go.attik.com/30e
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After a very successful ten-year run as a freelance writer and production professional working on TV projects for NASCAR, NBC, Columbia TriStar, HBO and many others, I extended my track record as a...
