Canadians: Play to win a Scion tC
Posted by rkdarnell on Thursday, Jan 20, 2011
At this very moment, and running on through Jan. 23, executives from Toyota Canada are hosting thousands of visitors at their impressive displays at this year’s Montreal International Auto Show. There, fans are simultaneously playing the Scion Canada Augmented Reality (AR) Racing Game developed for Scion by global creative agency ATTIK:http://www.attik.com and its project partner, North Kingdom:http://www.northkingdom.com. In the addictive, award-winning game, fans virtually take the wheel of a Scion and navigate it through a menacing cityscape, for fun, bragging rights among their peers, and more importantly, a chance to win a 2011 Scion tC Urban Sports Coupe.
Promotions for the game will continue at shows in Toronto, Calgary, Québec City, Vancouver and Edmonton over the weeks to come, elsewhere at various lifestyle events across the country, and inside Scion’s 45 Canadian dealerships. For more specifics, please visit the Scion Canada Events calendar:http://www.scionnation.ca/scion/lifestyle/events .
But for those Canadians who are snowed in or otherwise unable to catch these location-based promotions before the contest ends on April 25, the game is fully accessible online.
As shown in this embeddable overview video of the game provided by ATTIK and North Kingdom, online players can use a printed AR marker, or their keyboards, to navigate the game, and then enter their best scores on the game’s leaderboard and on Facebook. The AR marker can be printed from the official website below, and here are links to download both the French and English versions:
French:http://www.darnellworks.com/attik/images/arm-cf-m.jpg
English:http://www.darnellworks.com/attik/images/arm-ce-m.jpg
To start your engine and experience the fun, please visit: http://machine.scionnation.ca .
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After a very successful ten-year run as a freelance writer and production professional working on TV projects for NASCAR, NBC, Columbia TriStar, HBO and many others, I extended my track record as a...
