Brand New Interactive School
Posted by rkdarnell on Wednesday, Dec 01, 2010
International production company and design studio Brand New School (BNS, www.brandnewschool.com) is proud to announce the founding of its new School of Interactive Media, a fully integrated design, media, and digital development practice within BNS.
BNS founder and director Jonathan Notaro explained, “It may be an unsure time for most of the globe, but it’s an exciting time for us to try new things and anticipate the many changes advertising will continue to face in the coming years. All of these changes mean new faces, new technologies, and new problems to solve: It’s paradise for creative people.”
With the addition of newly appointed interactive director Justin Bakse and lead developer Greg Schomburg in New York, the new BNS/SIM will focus on identifying interactive and experiential opportunities, and providing seamless integration between traditional and new media marketing to all BNS clients.
“Our clients are increasingly becoming aware of the opportunities to expand their brands into new and unexpected venues,” said Rosenbloom. “With agencies moving to support interactive marketing, we’ve already found a lot of great ways to broaden strategic thinking on this front by intelligently, cost-effectively bundling-in some very innovative marketing initiatives. For people who want to find a new way to engage their audience, we can help them develop and provide that experience on a global scale.”
Over the past several years, BNS has collaborated on many major interactive projects, including their 2009 interactive storefront installations for ESPN produced for Wieden+Kennedy, which won a 2010 Cannes Outdoor Silver Lion in Ambient/Digital Media, as well as being named Best Experiential Project in the 2010 Next Awards, and winning Best Use of Interactive Technology honors in this year’s Digital Out-of-Home Awards from MediaPost Communications. Together with McCann Systems, BNS also produced the dynamic Next Awards video installation that debuted at the 2010 AICP Show in New York’s Museum of Modern Art, and is now appearing at selected venues of the Show’s tour across the U.S.
BNS has also crafted engaging interactive and experiential projects for leading Fortune 500 companies, artists and nonprofits, including Adobe Systems, Coca Cola, Diesel, Microsoft, Target, Barbara Kruger, and the Nelson Mandela Foundation, among many others.
“We’ve been actively, strategically evolving ever since we launched Brand New School in 2000,” added Notaro. “Our reputation for creating entertaining design and animation often precedes us, and more and more, we’re also becoming known for our live-action production talents, as well as our abilities to produce thoughtful and effective interactive and experiential projects. Many past projects in our interactive portfolio have been created in collaboration with Justin and Greg. Based upon the significant new opportunities shaping-up for us in this area, we’re very proud to make their skills an integral part of our offerings under our School of Interactive Media.”
For more information, please visit www.BrandNewSchool.com.
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After a very successful ten-year run as a freelance writer and production professional working on TV projects for NASCAR, NBC, Columbia TriStar, HBO and many others, I extended my track record as a...
